As 2020 has been a year to reflect, we anticipate an uptick in personalized jewelry gifts this holiday season. This month we will dedicate each Friday to inspire and advise on thoughtful gifts for all your loved ones during our 9am Fireside Chats. So, kick back, get cozy and enjoy our chats live or at your convenience on our Facebook page. Jump to the bottom of the post to find out how to be entered to win one of four fabulous prizes to include an Argo & Lehne gift card.
Purple – combining the passion of red and the calm of blue – conveys balance and bliss, and a hint of mystery. Those of us who love it see it as a powerful color. Think of the purple robes and amethyst jewels of royalty. Amethyst was once up there with diamonds, emeralds, and rubies in rarity and preciousness, and thus was considered crown jewels material. Then in the early 19th century, a large deposit was discovered in Brazil and suddenly, supply and demand being what it is, amethysts became more plentiful and less valuable. We see that as a plus – amethysts haven’t changed. If anything, they are better with more from which to choose. But now they’re not just for royalty and the wealthy but are readily available to all of us!
Color is the sublimely beautiful main attraction of the amethyst. It is always purple, but can range from a light lavender or even purplish pink to very dark, almost black purple, and also reddish to a more bluish hue. Hue, tone, and saturation determine the color quality. Hue is the basic color (i.e., reddish purple); tone is the darkness or lightness; saturation is the amount or intensity of the color, or what Bob Argo calls “juiciness”. Stones fetching higher prices are medium to dark but not too dark, slightly reddish purple and highly saturated. However, some prefer the lighter, more delicate pastels, which are very lovely in their own right.Continue Reading